Localized App Store pricing
Charge every country what it will actually pay.
$9.99 is pocket change in Switzerland and a day's pay in India. Charge both the same and you lose on both sides.
PriceOptimizer blends purchasing power, the Big Mac index, Netflix prices, and a market index into a fair price for each of ~175 territories, snaps it to a real App Store tier, and publishes the whole catalog in one click — so you stop leaving money on the table.
175 territories in ~2 minutes · web-based · free to see your numbers
US base$9.99
index → App Store tier- IndiaPPP 0.24$2.41$1.99−76%less than the US base
- BrazilPPP 0.46$4.62$4.99−54%less than the US base
- JapanPPP 0.62$6.23$5.99−38%less than the US base
- GermanyPPP 0.76$7.58$7.99−24%less than the US base
- SwitzerlandPPP 1.10$11.04$9.99+10%more than the US base
How far one US dollar of buying power actually stretches in each country.
Why the money's still on the table
The only way to fix this by hand is brutal.
App Store Connect has no bulk price upload. To localize one product you fill in ~175 territories one field at a time — then redo it for the next product, and again for every A/B variant. So most developers never do it, and quietly leave the revenue sitting there.
By hand
175territories, one field at a time
~2 hoursper product
- App Store Connect has no bulk price upload.
- Re-done for every product, and again on every price change.
One click
1button — every country at once
~2 minutesper product
- Pick an index, preview every country, publish.
- Pushed straight to App Store Connect via API.
Same job, ~2 minutes instead of ~2 hours.
Run the math
Set your US price. See a fair number land in all 175 markets.
Nothing is precomputed or hidden. Drag your base price, switch the index, and every territory recomputes live in your browser — on the exact engine that publishes your catalog.
$9.99
$0.99$99.99
Purchasing power · base $9.99
175 territories · 4 estimated
| Market | PPP | Computed | App Store tier | vs US |
|---|---|---|---|---|
| Nigeria | 0.12 | $1.19 | $0.99 | −88%less than the US base |
| Egypt | 0.17 | $1.75 | $1.99 | −82%less than the US base |
| Afghanistan | 0.19 | $1.88 | $1.99 | −81%less than the US base |
| Lao Peoples Democratic Republic | 0.22 | $2.17 | $1.99 | −78%less than the US base |
| Myanmar | 0.23 | $2.27 | $1.99 | −77%less than the US base |
| Sierra Leone | 0.23 | $2.29 | $1.99 | −77%less than the US base |
| Bhutan | 0.24 | $2.36 | $1.99 | −76%less than the US base |
| Pakistan | 0.24 | $2.37 | $1.99 | −76%less than the US base |
| India | 0.24 | $2.41 | $1.99 | −76%less than the US base |
| Tajikistan | 0.25 | $2.48 | $1.99 | −75%less than the US base |
| Gambia | 0.25 | $2.51 | $2.99 | −75%less than the US base |
| Belarus | 0.25 | $2.52 | $2.99 | −75%less than the US base |
| Nepal | 0.25 | $2.52 | $2.99 | −75%less than the US base |
| Angola | 0.26 | $2.63 | $2.99 | −74%less than the US base |
| Uzbekistan | 0.27 | $2.66 | $2.99 | −73%less than the US base |
| Bangladesh | 0.27 | $2.69 | $2.99 | −73%less than the US base |
| Rwanda | 0.27 | $2.69 | $2.99 | −73%less than the US base |
| Lebanon | 0.28 | $2.77 | $2.99 | −72%less than the US base |
| Malawi | 0.28 | $2.81 | $2.99 | −72%less than the US base |
| Tanzania | 0.28 | $2.81 | $2.99 | −72%less than the US base |
| Zambia | 0.28 | $2.82 | $2.99 | −72%less than the US base |
| Mauritania | 0.29 | $2.86 | $2.99 | −71%less than the US base |
| Tunisia | 0.29 | $2.88 | $2.99 | −71%less than the US base |
| Vietnam | 0.29 | $2.88 | $2.99 | −71%less than the US base |
| Madagascar | 0.29 | $2.89 | $2.99 | −71%less than the US base |
| Sri Lanka | 0.29 | $2.89 | $2.99 | −71%less than the US base |
| Azerbaijan | 0.29 | $2.90 | $2.99 | −71%less than the US base |
| Ukraine | 0.29 | $2.91 | $2.99 | −71%less than the US base |
| Thailand | 0.30 | $2.97 | $2.99 | −70%less than the US base |
| Ghana | 0.30 | $2.98 | $2.99 | −70%less than the US base |
| Indonesia | 0.30 | $2.99 | $2.99 | −70%less than the US base |
| Kyrgyzstan | 0.30 | $3.02 | $2.99 | −70%less than the US base |
| Malaysia | 0.31 | $3.06 | $2.99 | −69%less than the US base |
| Russia | 0.31 | $3.14 | $2.99 | −69%less than the US base |
| Suriname | 0.32 | $3.19 | $2.99 | −68%less than the US base |
| Kenya | 0.32 | $3.21 | $2.99 | −68%less than the US base |
| Guinea-bissau | 0.32 | $3.23 | $2.99 | −68%less than the US base |
| Turkmenistan | 0.32 | $3.23 | $2.99 | −68%less than the US base |
| Algeria | 0.33 | $3.26 | $2.99 | −67%less than the US base |
| Nicaragua | 0.33 | $3.27 | $2.99 | −67%less than the US base |
| Cameroon | 0.33 | $3.27 | $2.99 | −67%less than the US base |
| Georgia | 0.33 | $3.27 | $2.99 | −67%less than the US base |
| Uganda | 0.33 | $3.29 | $2.99 | −67%less than the US base |
| Cambodia | 0.33 | $3.30 | $2.99 | −67%less than the US base |
| Mali | 0.33 | $3.30 | $2.99 | −67%less than the US base |
| Swaziland | 0.33 | $3.31 | $2.99 | −67%less than the US base |
| Benin | 0.34 | $3.35 | $2.99 | −66%less than the US base |
| Philippines | 0.34 | $3.38 | $2.99 | −66%less than the US base |
| Burkina Faso | 0.34 | $3.39 | $2.99 | −66%less than the US base |
| Bolivia | 0.34 | $3.43 | $2.99 | −66%less than the US base |
| North Macedonia | 0.34 | $3.44 | $2.99 | −66%less than the US base |
| Kazakhstan | 0.35 | $3.46 | $2.99 | −65%less than the US base |
| Paraguay | 0.35 | $3.46 | $2.99 | −65%less than the US base |
| Senegal | 0.35 | $3.50 | $3.99 | −65%less than the US base |
| Chad | 0.35 | $3.51 | $3.99 | −65%less than the US base |
| Turkey | 0.35 | $3.52 | $3.99 | −65%less than the US base |
| Mongolia | 0.35 | $3.53 | $3.99 | −65%less than the US base |
| Congo, Republic of | 0.35 | $3.53 | $3.99 | −65%less than the US base |
| Colombia | 0.35 | $3.54 | $3.99 | −65%less than the US base |
| Cote d'Ivoire | 0.36 | $3.56 | $3.99 | −64%less than the US base |
| Congo | 0.36 | $3.57 | $3.99 | −64%less than the US base |
| Niger | 0.36 | $3.59 | $3.99 | −64%less than the US base |
| Brunei | 0.37 | $3.69 | $3.99 | −63%less than the US base |
| Guyana | 0.37 | $3.70 | $3.99 | −63%less than the US base |
| Guinea | 0.37 | $3.71 | $3.99 | −63%less than the US base |
| Bosnia and Herzegovina | 0.37 | $3.74 | $3.99 | −63%less than the US base |
| Armenia | 0.38 | $3.75 | $3.99 | −62%less than the US base |
| Botswana | 0.38 | $3.75 | $3.99 | −62%less than the US base |
| Mauritius | 0.38 | $3.77 | $3.99 | −62%less than the US base |
| Namibia | 0.38 | $3.78 | $3.99 | −62%less than the US base |
| Gabon | 0.38 | $3.83 | $3.99 | −62%less than the US base |
| Mozambique | 0.39 | $3.85 | $3.99 | −61%less than the US base |
| Montenegro | 0.39 | $3.89 | $3.99 | −61%less than the US base |
| Dominican Republic | 0.40 | $3.95 | $3.99 | −60%less than the US base |
| Morocco | 0.40 | $3.99 | $3.99 | −60%less than the US base |
| South Africa | 0.41 | $4.05 | $3.99 | −59%less than the US base |
| Moldova | 0.41 | $4.07 | $3.99 | −59%less than the US base |
| Romania | 0.41 | $4.09 | $3.99 | −59%less than the US base |
| Fiji | 0.42 | $4.16 | $3.99 | −58%less than the US base |
| Serbia | 0.42 | $4.17 | $3.99 | −58%less than the US base |
| Bulgaria | 0.42 | $4.19 | $3.99 | −58%less than the US base |
| Iraq | 0.42 | $4.20 | $3.99 | −58%less than the US base |
| El Salvador | 0.42 | $4.21 | $3.99 | −58%less than the US base |
| Zimbabwe | 0.42 | $4.21 | $3.99 | −58%less than the US base |
| Albania | 0.43 | $4.26 | $3.99 | −57%less than the US base |
| Jordan | 0.43 | $4.27 | $3.99 | −57%less than the US base |
| Guatemala | 0.43 | $4.28 | $3.99 | −57%less than the US base |
| Ecuador | 0.43 | $4.34 | $3.99 | −57%less than the US base |
| Yemen | 0.44 | $4.36 | $3.99 | −56%less than the US base |
| Bahrain | 0.44 | $4.43 | $3.99 | −56%less than the US base |
| Liberia | 0.46 | $4.55 | $4.99 | −54%less than the US base |
| Honduras | 0.46 | $4.58 | $4.99 | −54%less than the US base |
| Argentina | 0.46 | $4.59 | $4.99 | −54%less than the US base |
| Libya | 0.46 | $4.59 | $4.99 | −54%less than the US base |
| Brazil | 0.46 | $4.62 | $4.99 | −54%less than the US base |
| Chile | 0.46 | $4.62 | $4.99 | −54%less than the US base |
| Panama | 0.46 | $4.63 | $4.99 | −54%less than the US base |
| Cape Verde | 0.46 | $4.64 | $4.99 | −54%less than the US base |
| Peru | 0.47 | $4.75 | $4.99 | −52%less than the US base |
| Hungary | 0.48 | $4.80 | $4.99 | −52%less than the US base |
| Croatia | 0.48 | $4.85 | $4.99 | −51%less than the US base |
| Oman | 0.49 | $4.86 | $4.99 | −51%less than the US base |
| Dominica | 0.49 | $4.88 | $4.99 | −51%less than the US base |
| Poland | 0.49 | $4.90 | $4.99 | −51%less than the US base |
| China | 0.49 | $4.91 | $4.99 | −51%less than the US base |
| Saudi Arabia | 0.49 | $4.92 | $4.99 | −51%less than the US base |
| Maldives | 0.51 | $5.10 | $4.99 | −49%less than the US base |
| St. Lucia | 0.51 | $5.13 | $4.99 | −49%less than the US base |
| Trinidad and Tobago | 0.52 | $5.15 | $4.99 | −48%less than the US base |
| Lithuania | 0.53 | $5.30 | $4.99 | −47%less than the US base |
| Belize | 0.54 | $5.34 | $4.99 | −46%less than the US base |
| Latvia | 0.54 | $5.36 | $4.99 | −46%less than the US base |
| Seychelles | 0.54 | $5.36 | $4.99 | −46%less than the US base |
| Taiwanest. | 0.54 | $5.37 | $4.99 | −46%less than the US base |
| St. Vincent & The Grenadines | 0.54 | $5.40 | $4.99 | −46%less than the US base |
| Mexico | 0.54 | $5.41 | $4.99 | −46%less than the US base |
| Slovakia | 0.54 | $5.42 | $4.99 | −46%less than the US base |
| Czechia | 0.55 | $5.51 | $5.99 | −45%less than the US base |
| Greece | 0.56 | $5.57 | $5.99 | −44%less than the US base |
| Portugal | 0.56 | $5.58 | $5.99 | −44%less than the US base |
| Sao Tome & Principe | 0.56 | $5.58 | $5.99 | −44%less than the US base |
| Macao | 0.57 | $5.66 | $5.99 | −43%less than the US base |
| Grenada | 0.58 | $5.79 | $5.99 | −42%less than the US base |
| South Korea | 0.59 | $5.93 | $5.99 | −41%less than the US base |
| Slovenia | 0.60 | $5.95 | $5.99 | −40%less than the US base |
| Costa Rica | 0.60 | $5.97 | $5.99 | −40%less than the US base |
| Jamaica | 0.60 | $6.01 | $5.99 | −40%less than the US base |
| Singapore | 0.60 | $6.01 | $5.99 | −40%less than the US base |
| Qatar | 0.61 | $6.07 | $5.99 | −39%less than the US base |
| Spain | 0.61 | $6.07 | $5.99 | −39%less than the US base |
| Cyprus | 0.61 | $6.13 | $5.99 | −39%less than the US base |
| Papua New Guinea | 0.62 | $6.16 | $5.99 | −38%less than the US base |
| Estonia | 0.62 | $6.23 | $5.99 | −38%less than the US base |
| Japan | 0.62 | $6.23 | $5.99 | −38%less than the US base |
| Kuwait | 0.62 | $6.23 | $5.99 | −38%less than the US base |
| Venezuela | 0.63 | $6.24 | $5.99 | −37%less than the US base |
| Malta | 0.63 | $6.27 | $5.99 | −37%less than the US base |
| United Arab Emirates | 0.64 | $6.34 | $5.99 | −36%less than the US base |
| Italy | 0.65 | $6.48 | $5.99 | −35%less than the US base |
| Uruguay | 0.66 | $6.55 | $6.99 | −34%less than the US base |
| Anguillaest. | 0.67 | $6.67 | $6.99 | −33%less than the US base |
| British Virgin Islandsest. | 0.67 | $6.67 | $6.99 | −33%less than the US base |
| Montserratest. | 0.67 | $6.67 | $6.99 | −33%less than the US base |
| St. Kitts and Nevis | 0.69 | $6.87 | $6.99 | −31%less than the US base |
| Antigua and Barbuda | 0.70 | $7.04 | $6.99 | −30%less than the US base |
| Hong Kong | 0.72 | $7.18 | $6.99 | −28%less than the US base |
| Solomon Islands | 0.72 | $7.22 | $6.99 | −28%less than the US base |
| Tonga | 0.72 | $7.23 | $6.99 | −28%less than the US base |
| France | 0.74 | $7.36 | $6.99 | −26%less than the US base |
| Germany | 0.76 | $7.58 | $7.99 | −24%less than the US base |
| Belgium | 0.76 | $7.61 | $7.99 | −24%less than the US base |
| Austria | 0.77 | $7.68 | $7.99 | −23%less than the US base |
| Netherlands | 0.79 | $7.91 | $7.99 | −21%less than the US base |
| Ireland | 0.80 | $8.01 | $7.99 | −20%less than the US base |
| Sweden | 0.80 | $8.02 | $7.99 | −20%less than the US base |
| Finland | 0.82 | $8.15 | $7.99 | −18%less than the US base |
| Canada | 0.84 | $8.39 | $7.99 | −16%less than the US base |
| United Kingdom | 0.85 | $8.48 | $7.99 | −15%less than the US base |
| Norway | 0.85 | $8.50 | $8.99 | −15%less than the US base |
| Palau | 0.86 | $8.55 | $8.99 | −14%less than the US base |
| Denmark | 0.88 | $8.77 | $8.99 | −12%less than the US base |
| Luxembourg | 0.88 | $8.82 | $8.99 | −12%less than the US base |
| New Zealand | 0.89 | $8.85 | $8.99 | −11%less than the US base |
| Australia | 0.90 | $8.95 | $8.99 | −10%less than the US base |
| Vanuatu | 0.95 | $9.45 | $8.99 | −5%less than the US base |
| Israel | 0.95 | $9.46 | $8.99 | −5%less than the US base |
| Bahamas | 0.96 | $9.57 | $9.99 | −4%less than the US base |
| Micronesia | 0.96 | $9.57 | $9.99 | −4%less than the US base |
| Turks and Caicos | 0.99 | $9.87 | $9.99 | −1%less than the US base |
| United States | 1.00 | $9.99 | $9.99 | 0%same as the US base |
| Iceland | 1.03 | $10.27 | $9.99 | +3%more than the US base |
| Barbados | 1.07 | $10.68 | $9.99 | +7%more than the US base |
| Switzerland | 1.10 | $11.04 | $9.99 | +10%more than the US base |
| Cayman Islands | 1.12 | $11.20 | $9.99 | +12%more than the US base |
| Bermuda | 1.15 | $11.49 | $9.99 | +15%more than the US base |
Why you can trust the number
The fair price isn't a guess. It's four signals agreeing.
No single index is the whole truth. Each reads affordability from a different angle; blended, they cancel out each other's blind spots — so the price you ship is defensible, not arbitrary. Here is the same $9.99 base seen through each one.
Purchasing power
PPPHow far one US dollar of buying power actually stretches in each country.
World Bank PPP conversion factors
India$1.99index 0.24−76%less than the US baseBig Mac
Big MacCurrency over- and under-valuation, read off the price of one identical product.
The Economist Big Mac index · 2026-01-01
Brazil$6.99index 0.73−27%less than the US baseNetflix
NetflixWhat a comparable digital subscription actually sells for, market by market.
Latest Netflix plan prices
India$2.99index 0.26−74%less than the US baseMarket index
MarketThe median real App Store subscription price developers charge in each market.
Adapty Pricing Index
Brazil$4.99index 0.46−54%less than the US base
The opportunity
One flat price quietly loses money in both directions.
Wealthier markets would happily pay more than your US price — you undercharge them. Poorer markets can't afford it, so they never buy at all. A localized price captures revenue on both sides.
≈ +33%more revenue than one flat $9.99 everywhereillustrative estimate · your catalog will differ
MarketFlatLocalized
- Indiapriced out — too steep to convert$9.99$3.99−60%less than the US base
- Brazilpriced out — too steep to convert$9.99$6.99−30%less than the US base
- Germanyabout right at the US price$9.99$9.990%same as the US base
- United Kingdomundercharged — leaving margin$9.99$12.99+30%more than the US base
- Switzerlandundercharged — leaving margin$9.99$14.99+50%more than the US base
Same $9.99 everywhere leaves the gap on the table.
Your market is the whole world
One base price, the right number in all 175 App Store territories.
What it does
One screen. One index. One button — straight to App Store Connect.
- PUBLISH
- True one-click publishing straight to the App Store Connect API — not a file you upload somewhere else.
- SCOPE
- Works for both subscriptions and in-app purchases.
- PLATFORM
- Web-based. Nothing to install, on any OS — unlike native Mac and iOS tools.
- CONTROL
- Preview every country first. Nothing changes in App Store Connect until you approve it.
No one else does this
Auto-localize prices for every paywall A/B variant.
Superwall and RevenueCat test paywalls — but every new variant they spin up still needs prices set by hand across 175 countries. PriceOptimizer localizes each one automatically. No competitor offers this.
Why trust it
The method is the product. So we show all of it.
When a country is missing from an index's source data, we predict its value by regression from the other indices and mark it est. in the table. We'd rather show the gap than paper over it.
- World Bank PPP conversion factors
- The Economist Big Mac index · 2026-01-01
- Latest Netflix plan prices
- Adapty Pricing Index
175Apple territories priced
4independent indices blended
25real App Store price points
See your real catalog repriced for every market.
Connect your key and watch your own products get a fair price in all 175 territories. The key is encrypted at rest, used only to read your catalog and apply the prices you approve — nothing publishes until you say so.